The advert probably took the longest time to edit due to the fact that I wanted it to look professional and aesthetically pleasing. The smoke/ fog effect took quite a while to get right because it could have been easily overdone with the amount I put on the advert. The key was to keep it minimal and simple, which was why I didn't use a lot of writing. I also made sure that I had the 'Available on iTunes' logo to inform the audience about where they can purchase the song.
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