Friday, 14 November 2014

7. Editing - Day 5

We have started to put in the black and white effect in the present scenes and playing about with the saturation, hue and contrast of the flashbacks to give them a more sad/ depressing look. It will help set the mood of the video therefore, the audience could understand the theme and the genre easily. Like I've mentioned before, the colours black and white for me represents:
   

White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the colour of perfection. White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. White can represent a successful beginning. In heraldry, white depicts faith and purity. In advertising, white is associated with coolness and cleanliness because it's the colour of snow. You can use white to suggest simplicity in high-tech products. White is an appropriate colour for charitable organizations; angels are usually imagined wearing white clothes. White is associated with hospitals, doctors, and sterility, so you can use white to suggest safety when promoting medical products.

Black is associated with power, elegance, formality, death, evil, and mystery. Black is a mysterious colour associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humour, 'black death'). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious colour (black tie, black Mercedes). In heraldry, black is the symbol of grief. Black gives the feeling of perspective and depth, but a black background diminishes readability.

No comments:

Post a Comment