Justin Bieber - Somebody To Love Remix feat. Usher
Rather than doing a storyline like he did with his previous music videos, this video focuses on a dance and choreography aspect. The video features Justin Bieber dancing along with several dance crews along a black backdrop, and a scene with ninjas and a flame outline. The video begins with Justin dancing with different members of the
crews with use of a spotlight effect, followed by Justin being flaunted
by a single female dancer. Then the video cuts to Justin performing Stepping (African-American)-style
choreography with two male dancers, shirtless with red hats and red
suspenders. With the aid of smoke, the video moves to Justin dancing
with Beat Freaks. Usher sings his verse along with The Syrenz as dancers in a room with metal chandeliers before uniting with Justin dancing in the scene aided by Poreotics. Then Justin and Usher sing and dance with Medea Sirkas in ninja attire in front of a background of Chinese calligraphy
("Love") and flames, before returning to the black backdrop and metal
chandeliers as Justin dances with Simrin Player and LXD in a scene with book bags. The ending features Justin and several of the dancers featured
performing group choreography before cutting to Justin and Usher with
the in front of the calligraphy and flames.
There are a variety of camera angles in this video, especially because its an upbeat song. They had wide shots for the groups who were dancing, there were close ups of Justin's face when he was lip synching to create that bond with his young audience. Furthermore, there were medium shots of Justin and Usher when they sang together, this was probably for promotion so that both of the artists fandoms could make a connection. My favourite editing technique was when they got into that room full of flames because it was as if the motion of the fire flowed through the video, which was very unique and impressive. The also did this at the beginning where they used the smoke instead of the flames. Moreover, they used slow motion at 0:56 possibly to create a cool effect as it went well with the whole theme. We can clearly tell that the audience for this music video is for young girls as it is an exciting and jumpy video, the song is encouraging/ upbeat and Justin Bieber himself is very young also which would be a good reason for them to buy the record.
I think we could use many of these elements in our music video, for example, the slow motion, the different camera shots/ angles, the spotlight effect (our main character for our video will be lip syncing directly to the camera in most scenes) and also the cut away edits were really good because it illustrated the fast paced music and almost the energy teenagers have, which went really well together.
There are a variety of camera angles in this video, especially because its an upbeat song. They had wide shots for the groups who were dancing, there were close ups of Justin's face when he was lip synching to create that bond with his young audience. Furthermore, there were medium shots of Justin and Usher when they sang together, this was probably for promotion so that both of the artists fandoms could make a connection. My favourite editing technique was when they got into that room full of flames because it was as if the motion of the fire flowed through the video, which was very unique and impressive. The also did this at the beginning where they used the smoke instead of the flames. Moreover, they used slow motion at 0:56 possibly to create a cool effect as it went well with the whole theme. We can clearly tell that the audience for this music video is for young girls as it is an exciting and jumpy video, the song is encouraging/ upbeat and Justin Bieber himself is very young also which would be a good reason for them to buy the record.
I think we could use many of these elements in our music video, for example, the slow motion, the different camera shots/ angles, the spotlight effect (our main character for our video will be lip syncing directly to the camera in most scenes) and also the cut away edits were really good because it illustrated the fast paced music and almost the energy teenagers have, which went really well together.
Kiesza - Hideaway
I think this video is very unique for having a single shot through the entire video as Kiesza
walked and danced through the streets of Greenpoint, Brooklyn in New
York City. Even thought this music video doesn't have any editing techniques, the technique of using one shot throughout the video is very extraordinary. It must have been very difficult to record this because even if there was one mistake in the dance moves or her lip syncing, they would of had to retake the whole thing.
I like how Kiesza lip sync's and dances throughout the whole performance in the video. She targets the teenage audience, as teenagers do dress up and dance like her. The genre of her song is 'Deep House' so its more jazz, soul and funk. I think the audience could be encouraged to buy the song as it is not something we usually hear in today's music industry, but teenagers do enjoy it and this song has been #1 on the UK charts for a few weeks. I like how the camera angels change, for example when Kiesza walks, the camera is always in a wide shot but when she dances, the camera is a medium shot for a bit and then it goes back to a wide shot. Not many props were used either, but the taxi in the beginning was a good way of starting the video.
We might use the whole 'one shot' technique for one of the scenes where Nana realizes that he was cheated on. I also liked how they used many camera angels and shots, so we will definitely try to use a variety throughout the video.
Some good analysis here, also reflecting on how you could use techniques from this Kiesza video for your own work. You could add some detail, for example in terms of the mise-en-scene, the street location and lighting. Also more on the additional dancers who come in and out of the video.
ReplyDeleteThe JB analysis also has some good elements, although it is a little descriptive at times. You have considered target audience and the style, but could again analyse the mise-en-scene in terms of locations and costumes more carefully.
ReplyDeleteBoth these videos are performance based, so if you do want to create a narrative element to your music video I suggest analysing a video which has a narrative element to it for your third case study. Consider how lyrics are interpreted. Also more on editing for your second case study too.